The original UK developers of Sales Process Engineering: we can help you in all aspects of reviewing, designing and optimising your marketing and sales process for lead generation and client retention.
This includes developing the digital marketing and content you need for an effective process, as well as training and coaching support.
Our solutions are designed to help you find and focus on the most profitable market sectors for lead generation. Then engage prospective buyers by aligning your sales and marketing with what they really want and how they buy. Then automate the process and accelerate the sales cycle with new insights, case studies and other digital content.
Services: marketing strategy planning, sales and marketing alignment and digital marketing – including B2B PR, B2B content marketing and B2B search marketing.
Sales Process Plan
Our help starts with a workshop to review and optimise your sales and marketing process
- A clear strategy for your marketing and sales process and lead generation
- New insights from our experience in sales process planning for a range of B2B sectors
- Your teams are then aligned and engaged with a practical plan of action
- Fix any problems in your pipeline – such as lead generation, conversion, retention
Sales Process Content
Development of sales and marketing campaigns and compelling content for lead generation and client retention
- Expert support for each stage of your marketing and sales process
- Design of tactical programmes: digital marketing, events, PR communications
- Compelling copy for your digital programmes: case studies, PR, scripts, email, PDFs
Sales Process CRM
Specification, optimisation and problem-solving for your marketing automation and CRM system
- Define and map your sales process strategy and tactics for marketing automation
- Get best use from your CRM system with new transparency, metrics and control
- Sales and marketing teams understand and committed to full use of the CRM system